Motorcycle Live 2025

Visiting Motorcycle Live 2025: what did it show us about the future of Off-Road?

NORA Motorsport spent the day at Motorcycle Live 2025, and once again the show demonstrated why it remains one of the most influential events in the UK motorcycling calendar. Not only does it capture the full breadth of the industry, but it also provides valuable insight for the off-road community too – offering a glimpse into what riders, organisers and governing bodies can expect in the near future. Especially how off-road and adventure riding are evolving! 

This year, one theme stood out above all others: the dominance of adventure bikes. Major manufacturers showcased expanded ranges, enhanced off-road capabilities and increasingly versatile platforms designed to bridge the gap between travel, trail and competition. The scale of the adventure-bike presence made it clear that this segment continues to surge in popularity and will play an increasingly prominent role across the wider off-road landscape as we head into 2026.

 

Alongside industry developments, the visibility of off-road sport continues to grow thanks to influential ambassadors such as Alex Snow, whose work across enduro and motocross has helped bring wider attention to the full spectrum of off-road disciplines. Through coaching, training programmes and high-profile partnerships, Snow plays an important role in showing that off-road sport extends far beyond traditional motocross. Figures like Snow help strengthen public understanding of the sport, inspire new riders and reinforce why industry events like Motorcycle Live are valuable platforms for promoting all branches of off-road competition.

During our time at the show, it was great to catch up with several respected organisers and representatives whose work continues to support and grow the off-road community. Among them were Geoff Walker of Suzuki SR75, Alex Snow Off-Road & KTM, and the team behind the Ducati Sweet Lamb Off Road Centre. All of whom contribute significantly to rider development, accessibility and high-quality off-road experiences in the UK.

                                                    

Beyond the strong adventure focus, Motorcycle Live once again highlighted broader trends shaping off-road sport. Manufacturers continue to debut youth-friendly and lightweight models, reflecting the growing demand for early-access pathways into off-road riding. Advancements in suspension, electronics and ergonomics show that technology continues to filter down from professional levels to grassroots competition.

Equipment and rider protection also remain major pillars of progress. Innovations in helmets, body armour and impact-reducing materials showcased at the event will inevitably influence competitive environments in the seasons ahead. Safety sits at the core of NORA Motorsport’s mission, and it was encouraging to see the industry continuing to prioritise this area across disciplines.

Our ongoing involvement in MCIA-led work supporting safety, structure and regulation ensures that developments seen at shows like Motorcycle Live translate into meaningful, long-term improvements for riders, clubs and organisers across the UK.

While NORA Motorsport was not exhibiting this year, the event provided a valuable opportunity to engage with industry leaders, observe emerging trends and support the continued growth of off-road sport. Motorcycle Live 2025 clearly demonstrates an industry moving with confidence – technically, culturally and competitively – towards an exciting future for riders across all disciplines.

 

Affiliation Terms

NORA affiliation is conditional upon compliance with NORA Rules and Regulations throughout the affiliation year, running from 1 January to 31 December.
The organisation/club is responsible for its own supplementary regulations, health and safety documentation and operational procedures. NORA affiliation, or the issuing of an RTA permit, does not mean NORA has checked, approved or accepted responsibility for those documents.
NORA reserves the right to suspend or revoke affiliation, licences and permits where an organisation fails to comply with NORA requirements or where serious concerns are identified.

1. Annual Affiliation and Compliance

Affiliation with NORA 92 Limited trading as NORA Motorsport (“NORA”) is granted on an annual basis, commencing on 1 January and expiring on 31 December of the relevant calendar year, unless suspended or terminated earlier.
Affiliation is not automatically renewed. Each organisation/club must complete the annual affiliation process and receive confirmation of acceptance from NORA.
By applying for and accepting affiliation, the organisation/club agrees to comply with all applicable NORA Rules and Regulations, policies, procedures, safety requirements and permit conditions throughout the affiliation period.
The organisation/club acknowledges that continued affiliation, the issuing of Road Traffic Act (RTA) exemption permits and access to NORA licensing and insurance arrangements are conditional upon ongoing compliance with these requirements.

2. Organisation/Club Responsibilities

The organisation/club accepts full responsibility for the planning, organisation, management and safe operation of all activities and events conducted under its authority.
This includes ensuring that appropriate documentation, procedures and safety measures are established, maintained, implemented and enforced.
In particular, but not limited to, the organisation/club is responsible for:
Preparing, maintaining and implementing its own supplementary regulations, ensuring they comply with applicable NORA Rules and Regulations.
Preparing and maintaining appropriate health and safety documentation, including risk assessments, method statements, emergency procedures and event safety plans.
Ensuring all documentation complies with applicable legislation, regulatory requirements and NORA Rules and Regulations.
Ensuring all officials, employees, volunteers, contractors and other persons acting on behalf of the organisation/club are aware of and comply with the relevant regulations and procedures.
Ensuring that appropriate safety measures are implemented and maintained throughout each event or activity.
Ensuring that circuit certificates are in place, valid and adhered to where applicable.
The organisation/club acknowledges that responsibility for the adequacy, accuracy, legality, implementation and enforcement of its own supplementary regulations, health and safety documentation and internal procedures rests with the organisation/club.

3. NORA’s Role and Limitation of Responsibility

NORA provides the regulatory framework under which affiliated organisations/clubs may organise and conduct approved motorsport activities.
Affiliation with NORA, or the issuing of an RTA permit, does not constitute confirmation, certification or approval by NORA that an organisation/club’s supplementary regulations, health and safety documentation, risk assessments or internal operating procedures are adequate, compliant or suitable for their intended purpose.
Unless expressly confirmed in writing, NORA does not undertake responsibility for preparing, reviewing, verifying or approving an organisation/club’s internal documentation.
NORA shall not be responsible for any failure by an affiliated organisation/club to prepare, maintain, implement or comply with its own supplementary regulations, health and safety documentation or internal procedures.
To the fullest extent permitted by law, NORA shall not be liable for losses, claims, damages or consequences arising from such failures by the organisation/club.
The organisation/club acknowledges that NORA affiliation does not transfer responsibility for the safe and compliant organisation of events from the organisation/club to NORA.
Nothing in this Agreement excludes or restricts any liability that cannot lawfully be excluded or restricted.

 

4. Road Traffic Act (RTA) Exemption Permits

RTA permits issued through NORA are granted strictly on the understanding that the organisation/club and the relevant event will comply with all applicable NORA Rules and Regulations, permit conditions and regulatory requirements.
The issuing of an RTA permit is conditional upon compliance with NORA’s regulatory framework and does not relieve the organisation/club of its responsibilities under applicable legislation or its own supplementary regulations and safety procedures.
An RTA permit must not be interpreted as confirmation that NORA has independently inspected, verified or approved all aspects of an event or the organisation/club’s internal documentation.
Where NORA becomes aware of, or has reasonable grounds to suspect, non-compliance with its Rules and Regulations, permit conditions or relevant safety requirements, NORA reserves the right to:
Refuse to issue an RTA permit.
Suspend or withdraw an RTA permit already issued, subject to applicable legal requirements.
Require corrective action or additional documentation before permitting further activities.
Suspend or terminate the organisation/club’s affiliation.
Suspend or revoke any NORA-issued licence or authorisation, subject to the applicable licensing rules and procedures.
NORA may take immediate action where it reasonably considers this necessary.

5. Non-Compliance and Withdrawal of Affiliation

Compliance with NORA Rules and Regulations is a fundamental condition of affiliation.
Where an organisation/club fails to comply with these requirements, or fails to maintain and implement appropriate supplementary regulations, health and safety documentation or operational procedures, NORA reserves the right to investigate and take appropriate action.
Such action may include suspension or termination of affiliation, refusal or withdrawal of RTA permits, and suspension or revocation of NORA-issued licences or authorisations.
NORA may request evidence of compliance, including copies of supplementary regulations, risk assessments, health and safety documentation and other relevant records.
Failure to provide satisfactory evidence of compliance may result in the suspension or withdrawal of affiliation, permits or applicable licences.
Where reasonably practicable, the organisation/club will be given an opportunity to respond to identified concerns. However, NORA reserves the right to take immediate interim action where necessary for safety or regulatory reasons.