KTM has announced a major new partnership with former British Enduro Champion Alex Snow, launching a UK-based off-road experience programme from 1st January 2026. The new Alex Snow Off-Road KTM Enduro & Adventure Experience will give riders of all abilities the chance to explore, develop skills and experience KTM machinery across hand-picked off-road locations.
The programme will run throughout Devon, Somerset and Wales, offering riders access to a wide fleet of KTM motorcycles. This includes the compact 390 Adventure R, 390 Enduro R, and the flagship 890 Adventure R, alongside a complete selection of KTM’s renowned Enduro range. It will also be the only place in the UK where riders can test KTM’s full Enduro line-up in an authentic off-road environment.
Alex Snow, already known for his respected coaching programmes and race-school development, brings extensive experience from elite competition into a customer-facing, skills-driven setting. His reputation for professionalism and high-level instruction makes him a strong fit for KTM’s “Ready to Race” ethos.
As part of the global RIDE KTM network, the new UK experience will offer guided tours, skills coaching, rider development sessions and adventure riding days, welcoming everyone from first-time off-roaders to seasoned enduro riders. The goal is simple: give more people the chance to experience high-quality off-road riding with expert support.
For NORA92, this development further highlights the growing strength of the UK off-road sector. Alex Snow continues to operate under a NORA Motorsport licence, ensuring all his training and experience activities follow structured, safe and recognised off-road standards. His new venture with KTM is another positive step for increasing visibility, accessibility and participation across the UK’s off-road landscape.
NORA is proud to support a framework that enables professional rider-coaches and experience providers like Alex Snow to operate safely and consistently within the sport.
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Credit: KTM UK / KTM Press Office
Original release: KTM Press – “KTM partners with former British Enduro Champion Alex Snow to launch a new UK-based offroad experience”.
Images: Supplied by KTM Press.